Protect your homes and your reputation with Termidor®.
Termites cause over $5 billion worth of property damage every year, and
constitute one of the biggest threats the homes you build will ever face.
The threat they pose to your business is no less significant. That's
because just a few termite problem homes can make a meal out of your
hard-earned reputation.
A pre-construction termite treatment can prevent termites from damaging the
homes you build and your reputation. And there's no better product
in existence to provide that protection than Termidor®. Why? How? What
makes it worth the investment? Read on.
What is Termidor?
Termidor is America's #1 termite defense product, completely eliminating
termite populations faster than any other termite defense product in
existence.
Termidor is a pre- and post-construction liquid termite defense product
applied by trained, licensed pest professionals. Since its launch in 2000,
pest professionals have relied on Termidor over all other products (liquid
or bait) to successfully defend over 2.6 million homes against Termites.
 How does Termidor Work?
Termidor is applied to areas in and around the home where termites can be
found, and begins working immediately to defend a home against them.
Because of its advanced undetectable technology, termites can't smell, see
or feel it. Consequently, they forage freely in the treated zone, ingesting
Termidor and getting it on their bodies.
Whenever a termite ingests or touches Termidor, the termite becomes a
"carrier," transferring Termidor to every other termite it contacts. These
termites in turn become secondary carriers, transferring the termiticide to
every termite they contact.
Because Termidor is slow acting, termites have ample time to spread it
throughout their entire colony. This unique, spiraling process is called
the "Transfer Effect™," and it helps Termidor deliver devastating
results unmatched by any other product.
Why should homebuilders choose Termidor for pre-construction termite
control?
Although pre-construction termite treatments have generally been
price-driven, today more pest professionals than ever are working with
homebuilders to use premium products like Termidor for pre-construction
termite prevention. Many custom and upscale homebuilders view a premium termite
defense treatment like any other premium accessory or appliance
installed in a home and are marketing it to homebuyers as a valuable
property enhancement.
Builders are also recognizing that even a few "problem" termite homes can
seriously damage their reputations, and, consequently, appreciate the value
of using the best termite defense product.
In nationwide testing performed by the US Department of Agriculture Forest
Service, Termidor has provided 100% control at all concrete slab and ground
board testing sites since 1994. In these tests, no termites have ever
penetrated Termidor-treated soil, and no damage has ever been noted through
10 years. This length of control is unmatched by any other commercially
available termite defense.
How do Termidor and BASF support the building industry?
BASF supports builder partners who use Termidor for pre-construction termite
defense with extensive consumer marketing to generate brand awareness and
demand.
Termidor consumer marketing support includes extensive television
advertising, on both a national level, as well as in key termite markets
across the U.S. BASF also grows and maintains the Termidor brand through
strategic sports sponsorships in important termite markets.
BASF also continues to support Termidor through ground-breaking public
relations efforts, garnering national and local media coverage of termites,
the damage they cause and how homeowners can prevent them.
And all of these efforts encourage current and future homeowners to "Ask
your pest professional or builder for Termidor."
What can homebuilders do to ensure new homes are protected from
termites?
Work with your pest control partners to ensure that Termidor is applied
during the construction of a home as part of a normal preventative termite
treatment. Or, find a pest professional in your area.
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